Motobility 

Mobility Scooters

Brand Strategy

Visual Identity

Wireframing / Prototyping

UI/UX Design

Nat and Julia, from Bluesky Healthcare, have seen tremendous growth in their mobility scooter and healthcare business and are looking to franchise across Australia.

 

In order to do this, the business required a re-brand as the name “Bluesky Healthcare” was already established in other states. As such, they required a full brand strategy and visual identity to revitalise their business and cut through the sea of pastel blue ‘swoosh’ marks plaguing their industry.

 

With a revitalised brand came the opportunity to overhaul their existing site, which suffered from poor user experience as a result of site structure. The site architecture and navigation was reviewed, facilitating ease of use whilst maintaining the necessary structure for Search Optimisation.