User journey mapping
As co-founder of OutFront, we were throw into the deep end of tech-startups; assuming the numerous roles that entrepreneuars take on when attempting to bootstrap the next "big-thing".
Each element of this endeavour brought its own unique set of challenges. The experience I gained through this endeavour has been invaluable for my personal development. In particular my knowledge and understanding of high-level business strategy and had to quickly learn how to write business plans, pitch to investors and coordinate the design and development of a mobile application.
During this project I was exposed to both the creative and strategic sides of the business and was responsible for the app’s branding and UI/UX, as well as the writing of detailed business plans encompassing launch and marketing strategies.