Danny's Pool Services
Pool cleaning, servicing and maintenance
Wireframing / Prototyping
UI / UX Design
The objective for any site should be to build trust. For most consumers it’s not negotiable: trust is a requirement before any purchase is made.
We achieve this by humanising the business as much as possible: injecting personality and authenticity wherever we can. Photos of the Business owners, writing in the first person, using contractions and an approachable tone of voice are all paramount in building rapport, authenticity and trust.
Additionally, high-quality photos depicting the emotional reward of the service, clear service guarantees, easy navigation and social proof.
One of the main objectives for this redesign was to improve usability, facilitate subsequent SEO work, improve call-to-actions, and to provide a significantly improved mobile and responsive experience to cater to the increased traffic from these devices.