Toof Fairy
Dental Refinery Collections
Brand Strategy
Visual Identity
Wireframing / Prototyping UI / UX Design
John, the Head Fairy and tooth collector at Toof Fairy, approached IST to assist in the development of a brand and visual identity for his new business.
When a dentist removes a tooth, it’s typically thrown, rather unceremoniously, into the bin. Many of these teeth still contain the precious metals and space-age materials used in fillings, caps and crowns. Understandably, there aren't many people willing to sift through a decaying pile of month-old teeth. Fortunately for John, he doesn’t mind getting his hands dirty.
Once sorted, the teeth containing precious materials are taken to a refinery where the metals are extracted. The other teeth are donated to the UWA School of Dentistry where they’ll be used to help teach the next batch of up-and-coming dentists.
