Established in 1982, Bride’s Selection is one of Australia’s most experienced bridal houses with a reputation for professional, personal service and individual attention. Now, with 30 years experience in the industry and the pressure of ever-increasing competition—both locally and online—Bride's Selection were in need of a stronger visual identity and online presence; articulating their experience and position as market leaders.   

​

In 2013 I was entrusted with a large re-brand of the company aimed to establish a clearer identity for the two stores. I have also been responsible for the brand management and ensuring that this new message remains consistent across all of their promotional material. 

​

​

Disclaimer: I do not own any of the imagery used in this spread, all images used for concept and demonstration purposes only.